Case Study: New Color, Soft Touch
Material Improve Premium Tools


A major retailer asked us to enhance its premium line of tools with handles featuring permanent brand identification, soft-touch grip, bolder color, and a versatile fit.


In consultation with the customer, Rolco engineers developed a design and material combination that is comfortable for the customer to use, durable, suitable for use on various tools, distinctively bright on the shelf or in the workshop, and formed so brand identification will not wear off.


The product is visually dominant in a retail environment, resulting in strong sales. Material resists oil, grease and gasoline, adding value. Embedded brand identity eliminates a step in production and lasts longer, reducing costs and increasing the likelihood of repeat sales.

Contact us to learn more about how you can achieve your design goals by bonding two materials together in one part with one manufacturing process.

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